Research and Data

Year in Sport - The Strava 2023 Trend Report

A 2023 trends report by Strava. The report details participation trends by activities and top gear by users in 2023.

2023 Press Release
Organization

Strava

Publication Date

2023

Location

National or Global

Topic

Health

Participation

Activity

Bicycling

Climbing

Hiking/Running

Paddling

Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)

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A research paper that synthesizes the best practices and marketing strategies of building and promoting long-distance cycling routes nationwide.

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A new Rural Capacity Index was created to measure the capacity of local governments — staffing, resources, expertise — for implementing additional investment projects.

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2025 Wisconsin Office of Outdoor Recreation

Oconto County: Where Water Meets Wilderness - The Economic Value of a Loyal Visitor Base

A 2025 report by the Tourism & Economic Development Corporation for the Oconto Region analyzing the economic activity of outdoor recreation visitors to Oconto County in the Do-It-Yourself Economic Impact Program.

Research and Data
Explore All

Explore the Trends Shaping Outdoor Recreation

Outdoor Industry Association: 2025 Outdoor Participation Trends Report

Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin

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American Sportfishing Association: Economic Contributions of Recreational Fishing

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