Research and Data

Wisconsin Outdoor Industry's 2023 Economic Impact

A 2023 economic impact infographic in Wisconsin's Outdoor Industry. Data from the Outdoor Recreation Satellite Account of the U.S. Bureau of Economic Analysis found that the outdoor industry contributed $11.2 billion to the state's GDP, surpassing the previous record set in 2022 by 9.4%.

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Organization

Wisconsin Office of Outdoor Recreation

Publication Date

2023

Location

Wisconsin

Topic

Economic Impact

Workforce

Activity

Bicycling

Birding/Wildlife viewing

Camping

Climbing

Equestrian

Fishing

Hiking/Running

Hunting

Motorized sports (boat, snowmobile, ATV, etc.)

Paddling

Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)

Related Resources

2022 Wisconsin Office of Outdoor Recreation

Supporting Wisconsin's Vital Outdoor Economy: Economic Data and Impact Report

Updated economic data shows the growing outdoor recreation industry contributed $8.7 billion to Wisconsin's gross domestic product in 2021, and the Office of Outdoor Recreation has made strides in strengthening the industry through resources, tools, guidance and inspiration.

Research and Data

2021 Wisconsin Center for Manufacturing and Productivity

Wisconsin Manufacturing Report

A comprehensive report on the status of Wisconsin manufacturing and the key forces affecting it.

Research and Data

2024 Strava

Year in Sport - The Strava 2024 Trend Report

A 2024 trends report by Strava. The report details participation trends by activities and top gear by users in 2024.

Research and Data
Explore All

Explore the Trends Shaping Outdoor Recreation

Outdoor Industry Association: 2025 Outdoor Participation Trends Report

Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin

Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler

KOA: 2025 Camping & Outdoor Hospitality Report

American Sportfishing Association: Economic Contributions of Recreational Fishing

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