Wisconsin Outdoor Industry's 2023 Economic Impact
A 2023 economic impact infographic in Wisconsin's Outdoor Industry. Data from the Outdoor Recreation Satellite Account of the U.S. Bureau of Economic Analysis found that the outdoor industry contributed $11.2 billion to the state's GDP, surpassing the previous record set in 2022 by 9.4%.
Organization
Wisconsin Office of Outdoor Recreation
Publication Date
2023
Location
Wisconsin
Topic
Economic Impact
Workforce
Activity
Bicycling
Birding/Wildlife viewing
Camping
Climbing
Equestrian
Fishing
Hiking/Running
Hunting
Motorized sports (boat, snowmobile, ATV, etc.)
Paddling
Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)
Related Resources
2025 Wisconsin Office of Outdoor Recreation
Peninsula State Park: The Economic Impact of New Mountain Bike Trails
A 2025 report by Destination Door County and Friends of Peninsula State Park analyzing the preliminary findings of visitor participation and spending at the new mountain bike trails at the Park in the Do-It-Yourself Economic Impact Program.
2024 Kampgrounds of America, Research
North American Camping and Outdoor Hospitality Report (2024)
A 2024 report from KOA, which analyzes trends, demographics and economic impacts in the outdoor hospitality industry, highlighting the camping industry.
2020 International Journal of Environmental Research and Public Health
Improving Access to and Use of Trails for Youth from Under-Resourced Communities
Research identifying evidence-based trail studies that promote and/or increase trial use among youth from under-resourced communities.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
Measure What Matters
