Wisconsin Outdoor Industry's 2023 Economic Impact
A 2023 economic impact infographic in Wisconsin's Outdoor Industry. Data from the Outdoor Recreation Satellite Account of the U.S. Bureau of Economic Analysis found that the outdoor industry contributed $11.2 billion to the state's GDP, surpassing the previous record set in 2022 by 9.4%.
Organization
Wisconsin Office of Outdoor Recreation
Publication Date
2023
Location
Wisconsin
Topic
Economic Impact
Workforce
Activity
Bicycling
Birding/Wildlife viewing
Camping
Climbing
Equestrian
Fishing
Hiking/Running
Hunting
Motorized sports (boat, snowmobile, ATV, etc.)
Paddling
Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)
Related Resources
2023 Daniel Lee Consulting LLC
Economic Impact of the Industry and ATV/UTV Riders in Wisconsin
A look at the economic activity generated by the ATV/UTV industry in Wisconsin for 2023.
2018 University of Essex School of Sport, Rehabilitation and Exercise Sciences
Psychological Benefits of Green Exercise
Research assessing the impact of green exercise and the psychological benefits of green-outdoor and indoor exercise.
2024 Wisconsin Office of Outdoor Recreation
Cheese Country Trails: The Economic and Community Impact for Lafayette County
A 2024 report by Lafayette County, analyzing the economic activity of visitors to the Cheese Country Trails in the Do-It-Yourself Economic Impact Program.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
Measure What Matters