Wisconsin Outdoor Industry's 2023 Economic Impact
A 2023 economic impact infographic in Wisconsin's Outdoor Industry. Data from the Outdoor Recreation Satellite Account of the U.S. Bureau of Economic Analysis found that the outdoor industry contributed $11.2 billion to the state's GDP, surpassing the previous record set in 2022 by 9.4%.
Organization
Wisconsin Office of Outdoor Recreation
Publication Date
2023
Location
Wisconsin
Topic
Economic Impact
Workforce
Activity
Bicycling
Birding/Wildlife viewing
Camping
Climbing
Equestrian
Fishing
Hiking/Running
Hunting
Motorized sports (boat, snowmobile, ATV, etc.)
Paddling
Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)
Related Resources
2017 Snowsports Industries America
Snow Sports Industry Report
A 2017 compilation of research from several snow sports industry studies, including snow participation data and demographics, general makreting trends, equipment sales, crossover activeis and more. marketing trends, equipment sales, crossover activities
2016 Therapeutic Recreation Journal
Outdoor Recreation Benefits for Individuals with Disabilities and their Families
A study looking at the effect of outdoor recreation programming offered by Common Ground, an organization in the American Mountain West, focused on providing inclusive outdoor recreation opportunities for youth and adults with disabilities.
2019 U.S. Bureau of Economic Analysis
Outdoor Recreation Satellite Account - National Summary (2019)
A national overview of the outdoor recreation economy for 2018, 2019 and all prior years.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
Measure What Matters
