Supporting Wisconsin's Vital Outdoor Economy: Economic Data and Impact Report
Updated economic data shows the growing outdoor recreation industry contributed $8.7 billion to Wisconsin's gross domestic product in 2021, and the Office of Outdoor Recreation has made strides in strengthening the industry through resources, tools, guidance and inspiration.
Organization
Wisconsin Office of Outdoor Recreation
Publication Date
2022
Location
Wisconsin
Topic
Economic Impact
Activity
Bicycling
Birding/Wildlife viewing
Camping
Climbing
Equestrian
Fishing
Hiking/Running
Hunting
Motorized sports (boat, snowmobile, ATV, etc.)
Paddling
Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)
Related Resources
2025 Trust for Public Land
Economic Benefits of Mountain Biking
A 2025 report on the economic impact and benefits of mountain biking to rural communities.
2018 University of Essex School of Sport, Rehabilitation and Exercise Sciences
Psychological Benefits of Green Exercise
Research assessing the impact of green exercise and the psychological benefits of green-outdoor and indoor exercise.
2017 Eylul University, Department of Early Childhood
Effects of Outdoor Learning Activities for Preschool Children
Research looking at the impact of outdoor education on preschool children.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
Measure What Matters
