Supporting Wisconsin's Vital Outdoor Economy: Economic Data and Impact Report
Updated economic data shows the growing outdoor recreation industry contributed $8.7 billion to Wisconsin's gross domestic product in 2021, and the Office of Outdoor Recreation has made strides in strengthening the industry through resources, tools, guidance and inspiration.
Organization
Wisconsin Office of Outdoor Recreation
Publication Date
2022
Location
Wisconsin
Topic
Economic Impact
Activity
Bicycling
Birding/Wildlife viewing
Camping
Climbing
Equestrian
Fishing
Hiking/Running
Hunting
Motorized sports (boat, snowmobile, ATV, etc.)
Paddling
Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)
Related Resources
2021 Kampgrounds of America, Research
North American Camping Report
A 2021 report from KOA, which analyzes trends, demographics and economic impacts of camping.
2022 Outdoor Industry Association
Outdoor Industry Workforce Assessment
A collaborative effort, the report shows trends in workforce attraction and retention as well as diversity, equity and inclusion outcomes based on survey responses from industry business and organizations.
2020 International Journal of Environmental Research and Public Health
Improving Access to and Use of Trails for Youth from Under-Resourced Communities
Research identifying evidence-based trail studies that promote and/or increase trial use among youth from under-resourced communities.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
Measure What Matters
