Research and Data

Supporting Wisconsin's Vital Outdoor Economy: Economic Data and Impact Report

Updated economic data shows the growing outdoor recreation industry contributed $8.7 billion to Wisconsin's gross domestic product in 2021, and the Office of Outdoor Recreation has made strides in strengthening the industry through resources, tools, guidance and inspiration.

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Organization

Wisconsin Office of Outdoor Recreation

Publication Date

2022

Location

Wisconsin

Topic

Economic Impact

Activity

Bicycling

Birding/Wildlife viewing

Camping

Climbing

Equestrian

Fishing

Hiking/Running

Hunting

Motorized sports (boat, snowmobile, ATV, etc.)

Paddling

Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)

Related Resources

2022 National Park Service

NPS Spending Effects: Economic Contributions to Local Communities, States and the Nation

A 2022 visitor spending report in National Parks and its impact on local communities and the national economy.

Research and Data

2024 Wisconsin Office of Outdoor Recreation

Cheese Country Trails: The Economic and Community Impact for Lafayette County

A 2024 report by Lafayette County, analyzing the economic activity of visitors to the Cheese Country Trails in the Do-It-Yourself Economic Impact Program.

Research and Data

2021 Outdoor Industry Association

Outdoor Participation Report (2021)

A summary and key insights from the Outdoor Industry Association's 2021 participation trends report. The report summarizes the outdoor industry participant base, including the growth and decline in outdoor activities.

Research and Data
Explore All

Explore the Trends Shaping Outdoor Recreation

Outdoor Industry Association: 2025 Outdoor Participation Trends Report

Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin

Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler

KOA: 2025 Camping & Outdoor Hospitality Report

American Sportfishing Association: Economic Contributions of Recreational Fishing

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