Research and Data

Supporting Wisconsin's Vital Outdoor Economy: Economic Data and Impact Report

Updated economic data shows the growing outdoor recreation industry contributed $8.7 billion to Wisconsin's gross domestic product in 2021, and the Office of Outdoor Recreation has made strides in strengthening the industry through resources, tools, guidance and inspiration.

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Organization

Wisconsin Office of Outdoor Recreation

Publication Date

2022

Location

Wisconsin

Topic

Economic Impact

Activity

Bicycling

Birding/Wildlife viewing

Camping

Climbing

Equestrian

Fishing

Hiking/Running

Hunting

Motorized sports (boat, snowmobile, ATV, etc.)

Paddling

Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)

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A 2020 special report on fishing which features participation statistics, motivations, barriers and preferences.

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Explore All

Explore the Trends Shaping Outdoor Recreation

Outdoor Industry Association: 2025 Outdoor Participation Trends Report

Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin

Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler

KOA: 2025 Camping & Outdoor Hospitality Report

American Sportfishing Association: Economic Contributions of Recreational Fishing

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