Research and Data Resources

Rural Capacity Map

A new Rural Capacity Index was created to measure the capacity of local governments — staffing, resources, expertise — for implementing additional investment projects. According to the data gathered, 75% of Midwest communities have low capacity, the most of any U.S. region.

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Organization

Headwaters Economics

Location

National or Global

Topic

Health

Infrastructure

Rural Communities

Sustainability

Workforce

Activity

Bicycling

Birding/Wildlife viewing

Camping

Climbing

Equestrian

Fishing

Hiking/Running

Hunting

Motorized sports (boat, snowmobile, ATV, etc.)

Paddling

Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)

Related Resources

2024 Outdoor Industry Association

Outdoor Participation Report (2024)

A summary and key insights from the Outdoor Industry Association's 2024 participation trends report. The report summarizes the outdoor industry participant base, including the growth and decline in outdoor activities.

Research and Data

PRA Nature Prescribed

Park Rx America

Park Rx America is committed to educating healthcare professionals and the public and to providing the tools to meet each individual's unique needs.

Resources

Harley-Davidson

Inclusive Stakeholder Management Report

The annual report from Harley-Davidson to stakeholders details the company’s social, environmental and governance initiatives to ensure profitable growth and sustainable, long-term value for their stakeholders— the planet, people and communities.

Resources
Explore All

Explore the Trends Shaping Outdoor Recreation

Outdoor Industry Association: 2025 Outdoor Participation Trends Report

Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin

Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler

KOA: 2025 Camping & Outdoor Hospitality Report

American Sportfishing Association: Economic Contributions of Recreational Fishing

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