Funding

Ready, Set, Go! Grant

The Ready, Set, Go! (RSG) grant program assists destinations in securing competitive sporting events that are not regularly held in Wisconsin and require an upfront financial commitment. The RSG fund has $110,000 per fiscal year available for matching grants.

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Organization

Wisconsin Department of Tourism

Eligibility

Nonprofit Organization

Government and Tribes

Focus

Marketing

Related Resources

National Park Service

Historic Preservation Fund

This NPS program provides matching grant funds to state and tribal historic preservation offices for the restoration of properties that are on the National Register of Historic Places.

Funding

USDA Rural Housing Service

Community Facilities Direct Loans & Grants

This program provides affordable funding to develop essential community facilities in rural areas.

Funding

Wisconsin Department of Tourism

Joint Effort Marketing Grant Program

The Joint Effort Marketing (JEM) Grant Program funds promotions or events for nonprofit organizations. The JEM grant has different categories to fit an organization’s needs. Each category reimburses Wisconsin nonprofit organizations for eligible promotional expenses.

Funding
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Explore the Trends Shaping Outdoor Recreation

Outdoor Industry Association: 2025 Outdoor Participation Trends Report

Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin

Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler

KOA: 2025 Camping & Outdoor Hospitality Report

American Sportfishing Association: Economic Contributions of Recreational Fishing

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