Promoting Economically Vital Outdoor Tourism
Outdoor recreation continues to be an economic driver of tourism in Wisconsin. Learn how the Office of Outdoor Recreation builds capacity for the Department of Tourism, how Travel Wisconsin positions Wisconsin through its marketing and public relations efforts, and discover cooperative programs that can benefit your businesses.
Organization
Wisconsin Office of Outdoor Recreation
Publication Date
2021
Location
Wisconsin
Topic
Economic Impact
Infrastructure
Activity
Bicycling
Birding/Wildlife viewing
Camping
Climbing
Equestrian
Fishing
Hiking/Running
Hunting
Motorized sports (boat, snowmobile, ATV, etc.)
Paddling
Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)
Related Resources
2023 International Moutain Bicycling Association
Mountain Bike Trail Development Guidelines
This guide is written for land managers responsible for bringing bike-optimized mountain bike trails to their communities. Released in 2023, the guide offers best practices on trail development and engaging partners and organziations.
Wisconsin Office of Outdoor Recreation
Live + Work Where You Play: Outside in Wisconsin
The sixteen-page publication leverages the state’s outdoor recreation culture, industry and abundant offerings that give Wisconsin employers an edge over the competition in the job market. An electronic version is downloadable for free, or work with the Office to create a customized version.
2022 Wisconsin Office of Outdoor Recreation
Attracting Workers with Wisconsin's Outdoors: A New Tool for Recruitment
This webinar provides insights on the 2022 national landscape from the recent outdoor industry workforce assessment and career opportunities report. Learn how Wisconsin compares and how businesses and organizations can leverage the outdoors as part of their workforce attraction strategy.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
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