Promoting Economically Vital Outdoor Tourism
Outdoor recreation continues to be an economic driver of tourism in Wisconsin. Learn how the Office of Outdoor Recreation builds capacity for the Department of Tourism, how Travel Wisconsin positions Wisconsin through its marketing and public relations efforts, and discover cooperative programs that can benefit your businesses.
Organization
Wisconsin Office of Outdoor Recreation
Publication Date
2021
Location
Wisconsin
Topic
Economic Impact
Infrastructure
Activity
Bicycling
Birding/Wildlife viewing
Camping
Climbing
Equestrian
Fishing
Hiking/Running
Hunting
Motorized sports (boat, snowmobile, ATV, etc.)
Paddling
Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)
Related Resources
2023 U.S. Department of Transportation
Role of Trails in Climate Resilience & Emergency Response
A literature review and interviews with national trail organizations, this white paper explores existing research, highlights project examples, and identifies research gaps for trails in connection to climate resilience, emergency response, and public health emergencies.
Willamette Partnership
Accessibility Toolkit for Land Managers
Designed to help land managers understand how people with disabilities engage with the outdoors and provides recommendations and best practices for creating inclusive public spaces.
U.S. Department of Transportation
Rural Opportunities to Use Economic Successes Applicant Toolkit
As part of the ROUTES Initiative the USDOT created the Toolkit to support potential applicants in identifying and navigating USDOT discretionary grant funding opportunities for rural transportation projects.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
Measure What Matters
