Promoting Economically Vital Outdoor Tourism
Outdoor recreation continues to be an economic driver of tourism in Wisconsin. Learn how the Office of Outdoor Recreation builds capacity for the Department of Tourism, how Travel Wisconsin positions Wisconsin through its marketing and public relations efforts, and discover cooperative programs that can benefit your businesses.
Organization
Wisconsin Office of Outdoor Recreation
Publication Date
2021
Location
Wisconsin
Topic
Economic Impact
Infrastructure
Activity
Bicycling
Birding/Wildlife viewing
Camping
Climbing
Equestrian
Fishing
Hiking/Running
Hunting
Motorized sports (boat, snowmobile, ATV, etc.)
Paddling
Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)
Related Resources
American Trails
American Trails Resource Library
All kinds of resources from articles to guides to webinars that provide information and guidance for all things trails.
Wisconsin Office of Outdoor Recreation
WiBike Community Toolkit
The educational flyer includes active links that illustrate the path to developing new trails in nine basic phases.
Trails are Common Ground
Trails are Common Ground
Free promotional materials and assets to help create a safe, inclusive and respectful environment for anyone who steps, rides or rolls onto any trail, anywhere.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
Measure What Matters
