Outdoor Recreation: A Top Driver of Wisconsin's Economy
The first comprehensive report on the economic impact of Wisconsin’s outdoor recreation industry detailing the critical contributions of the multi-billion industry.
Organization
Wisconsin Office of Outdoor Recreation
Publication Date
2020
Location
Wisconsin
Topic
Economic Impact
Activity
Bicycling
Birding/Wildlife viewing
Camping
Climbing
Equestrian
Fishing
Hiking/Running
Hunting
Motorized sports (boat, snowmobile, ATV, etc.)
Paddling
Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)
Related Resources
2017 Eylul University, Department of Early Childhood
Effects of Outdoor Learning Activities for Preschool Children
Research looking at the impact of outdoor education on preschool children.
2022 Outdoor Industry Association
Outdoor Industry Workforce Assessment
A collaborative effort, the report shows trends in workforce attraction and retention as well as diversity, equity and inclusion outcomes based on survey responses from industry business and organizations.
2022
Contemporary Issues, Opportunities and Resources for the U.S. Outdoor Recreation Profession
This report, based on a study utilizing focus groups of members of the Society of Outdoor Recreation Professionals, is an inventory of current issues, opportunities and resource needs for outdoor recreation professionals, which can inform future advocacy and planning by professional organizations.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
Measure What Matters
