Outdoor Recreation: A Top Driver of Wisconsin's Economy
The first comprehensive report on the economic impact of Wisconsin’s outdoor recreation industry detailing the critical contributions of the multi-billion industry.
Organization
Wisconsin Office of Outdoor Recreation
Publication Date
2020
Location
Wisconsin
Topic
Economic Impact
Activity
Bicycling
Birding/Wildlife viewing
Camping
Climbing
Equestrian
Fishing
Hiking/Running
Hunting
Motorized sports (boat, snowmobile, ATV, etc.)
Paddling
Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)
Related Resources
2014 University of Madison - Madison Extension
The Economic Impacts of Active Silent Sports Enthusiasts
The University of Wisconsin-Madison/Extension Department of Urban and Regional Planning found that on average, the active silent sports enthusiasts reported spending about $468 per trip with about $260 locally within Ashland, Bayfield and Sawyer counties.
2018 Protect our Winters and REI
Economic Contributions of Winter Sports in a Changing Climate
A 2018 report that analyzes a changing winter sports tourism industry and the economic implications.
2017 Eylul University, Department of Early Childhood
Effects of Outdoor Learning Activities for Preschool Children
Research looking at the impact of outdoor education on preschool children.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
Measure What Matters
