Outdoor Recreation: A Top Driver of Wisconsin's Economy
The first comprehensive report on the economic impact of Wisconsin’s outdoor recreation industry detailing the critical contributions of the multi-billion industry.
Organization
Wisconsin Office of Outdoor Recreation
Publication Date
2020
Location
Wisconsin
Topic
Economic Impact
Activity
Bicycling
Birding/Wildlife viewing
Camping
Climbing
Equestrian
Fishing
Hiking/Running
Hunting
Motorized sports (boat, snowmobile, ATV, etc.)
Paddling
Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)
Related Resources
2016 Therapeutic Recreation Journal
Outdoor Recreation Benefits for Individuals with Disabilities and their Families
A study looking at the effect of outdoor recreation programming offered by Common Ground, an organization in the American Mountain West, focused on providing inclusive outdoor recreation opportunities for youth and adults with disabilities.
2026 Wisconsin Climbers Association
The Economic Impact of Rock Climbing at Devil's Lake State Park
A 2026 economic impact analysis of rock climbing at Devil's Lake State Park.
2017 University of Utah
Relevance of Campus Outdoor Recreation Programs to Higher Ed
A case study through the University of Utah exploring the connection between campus recreation programs to higher education.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
Measure What Matters
