New Bike (or Outdoor) Event Toolkit
Well-designed and executed events can showcase a community’s outdoor offerings, drawing visitors and attracting spending that creates economic activity. This toolkit is a step-by-step guide for creating a new bike event and can be adapted for other outdoor recreation events.
Organization
Wisconsin Bike Federation
Location
National or Global
Topic
Health
IDEA
Participation
Rural Communities
Activity
Bicycling
Birding/Wildlife viewing
Camping
Climbing
Equestrian
Fishing
Hiking/Running
Hunting
Motorized sports (boat, snowmobile, ATV, etc.)
Paddling
Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)
Related Resources
2019 Governor's Bicycle Coordinating Council
Economic Impact of Bicycling in Wisconsin
Prepared by the Governor's Bicycle Coordinating Council to show the contributions of bicycling to Wisconsin's economy in 2019.
2025 Kampgrounds of America, Research
North American Camping and Outdoor Hospitality Report (2025)
A 2025 report from KOA, which analyzes trends, demographics and economic impacts in the outdoor hospitality industry, highlighting the camping industry.
2023 Kampgrounds of America, Research
North American Camping and Outdoor Hospitality Report (2023)
A 2023 report from KOA, which analyzes trends, demographics and economic impacts in the outdoor hospitality industry, highlighting the camping industry.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
Measure What Matters
