New Bike (or Outdoor) Event Toolkit
Well-designed and executed events can showcase a community’s outdoor offerings, drawing visitors and attracting spending that creates economic activity. This toolkit is a step-by-step guide for creating a new bike event and can be adapted for other outdoor recreation events.
Organization
Wisconsin Bike Federation
Location
National or Global
Topic
Health
IDEA
Participation
Rural Communities
Activity
Bicycling
Birding/Wildlife viewing
Camping
Climbing
Equestrian
Fishing
Hiking/Running
Hunting
Motorized sports (boat, snowmobile, ATV, etc.)
Paddling
Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)
Related Resources
International Mountain Bicycling Association
Trail Labs
A library of resources (including the Guide for a Quality Trail Experience), webinars and an annual on-site workshop help educate and prepare groups to thoughtfully plan, design and build new trails.
Wisconsin Office of Outdoor Recreation
Live + Work Where You Play: Outside in Wisconsin
The sixteen-page publication leverages the state’s outdoor recreation culture, industry and abundant offerings that give Wisconsin employers an edge over the competition in the job market. An electronic version is downloadable for free, or work with the Office to create a customized version.
Outdoor Industry Association
Sustainable Business
Empowering outdoor companies to take bold steps to achieve positive impact by embedding sustainability into business and demonstrating measurable impact.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
Measure What Matters
