Joint Effort Marketing Grant Program
The Joint Effort Marketing (JEM) Grant Program funds promotions or events for nonprofit organizations. The JEM grant has different categories to fit an organization’s needs. Each category reimburses Wisconsin nonprofit organizations for eligible promotional expenses.
Organization
Wisconsin Department of Tourism
Eligibility
Nonprofit Organization
Focus
Marketing
Related Resources
Yamaha
Yamaha Outdoor Access Initiative
The Yamaha Outdoor Access Initiative supports programs that have an interest in protecting, improving, expanding and/or maintaining access for safe, responsible and sustainable use by motorized off-road vehicles.
The Skatepark Project
Skatepark grants
This grant supports communities seeking to build free, public concrete skateparks in underserved communities.
Serve Wisconsin
Volunteer Generation Fund
VGF funds support efforts by local agencies to run board training programs throughout the state. These programs train new leaders to serve as decision makers on nonprofit boards. Additionally, Serve Wisconsin continues to provide mini grants to agencies to help with volunteer recruitment, training, and capacity building.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
Measure What Matters
