Joint Effort Marketing Grant Program
The Joint Effort Marketing (JEM) Grant Program funds promotions or events for nonprofit organizations. The JEM grant has different categories to fit an organization’s needs. Each category reimburses Wisconsin nonprofit organizations for eligible promotional expenses.
Organization
Wisconsin Department of Tourism
Eligibility
Nonprofit Organization
Focus
Marketing
Related Resources
AARP
AARP Community Challenge
Grants support action projects, helping urban, rural and suburban communities make immediate improvements and jump-start long-term progress to support residents of all ages.
Conservation Alliance
Conservation Alliance Grant Program
A group of member outdoor businesses make up the Conservation Alliance which provides grant funding for projects that protect threatened wild places across North America that also have a clear recreational benefit.
The Skatepark Project
Skatepark grants
This grant supports communities seeking to build free, public concrete skateparks in underserved communities.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
Measure What Matters
