Economic Impact of Wisconsin's Outdoor Economy
The Ice Age Trail Alliance (IATA) in partnership with the Fiscal and Economic Research Center (FERC) at the University of Wisconsin-Whitewater analyzed and quantified the economic impact of the Ice Age Trail.
Organization
Ice Age Trail Alliance
Publication Date
2020
Location
Wisconsin
Topic
Economic Impact
Participation
Activity
Hiking/Running
Related Resources
2021 U.S. Bureau of Economic Analysis, Outdoor Recreation Satellite Account
Outdoor Recreation Satellite Account - Wisconsin Summary (2021)
A 2021 snapshot of the economic impact of the outdoor recreation industry in Wisconsin, inculding contributions from top activities, total employment and additional insights.
2023 Strava
Year in Sport - The Strava 2023 Trend Report
A 2023 trends report by Strava. The report details participation trends by activities and top gear by users in 2023.
2020 International Journal of Environmental Research and Public Health
Improving Access to and Use of Trails for Youth from Under-Resourced Communities
Research identifying evidence-based trail studies that promote and/or increase trial use among youth from under-resourced communities.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
Measure What Matters
