Economic Impact of Bicycling in Wisconsin
This report investigates the impacts on economic output, employment, wages, and taxes associated with consumer spending on bicycling in Wisconsin. Data sourced from the Bureau of Labor Statistics’ Quarterly Census of Employment and Wages in 2022 (BLS-QCEW) was used for this report. From this data set, employment and wages for bicycle-related industries based on North American Industrial Classifcation System codes (NAICS) was used to estimate the aforementioned economic impacts. This report also provides information on the total output of bicycle-related industries in Wisconsin in 2022.
Organization
Governor’s Bicycle Coordinating Council by the Wisconsin Department of Transportation, Bureau of Planning and Economic Development
Publication Date
2024
Location
Wisconsin
Topic
Economic Impact
Participation
Activity
Bicycling
Related Resources
2025 Wisconsin Office of Outdoor Recreation
Peninsula State Park: The Economic Impact of New Mountain Bike Trails
A 2025 report by Destination Door County and Friends of Peninsula State Park analyzing the preliminary findings of visitor participation and spending at the new mountain bike trails at the Park in the Do-It-Yourself Economic Impact Program.
2023 Strava
Year in Sport - The Strava 2023 Trend Report
A 2023 trends report by Strava. The report details participation trends by activities and top gear by users in 2023.
2025 Strava
Year in Sport - The Strava 2025 Trend Report
A 2025 trends report by Strava. The report details participation trends by activities and top gear by users in 2025.
Explore the Trends Shaping Outdoor Recreation
Outdoor Industry Association: 2025 Outdoor Participation Trends Report
Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin
Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler
KOA: 2025 Camping & Outdoor Hospitality Report
American Sportfishing Association: Economic Contributions of Recreational Fishing
Measure What Matters
