Resources

Do-It-Yourself Economic Impact Guide

​​​​A Do-It-Yourself Guide: Conducting and Using Visitor and Recreational User Research is a free, do-it-yourself resource to assist anyone (no economics degree required) through the economic impact process without hiring a consultant. The step-by-step guide is designed for small-to-mid-sized organizations, agencies and partnerships that manage trails, recreation ar​eas or outdoor destinations.

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Organization

Wisconsin Office of Outdoor Recreation

Publication Date

2024

Location

Wisconsin

Topic

Economic Impact

Participation

Rural Communities

Workforce

Activity

Bicycling

Birding/Wildlife viewing

Camping

Climbing

Equestrian

Fishing

Hiking/Running

Hunting

Motorized sports (boat, snowmobile, ATV, etc.)

Paddling

Winter sports (downhill, Nordic, tube, snowshoe, snowmobile)

Related Resources

2015 U.S. Environmental Protection Agency

Smart Growth Self-Assessment for Rural Communities

The Smart Growth Self-Assessment for Rural Communities is a compilation of strategies, organized by 11 common "goal areas," that villages, towns, and small cities can use to evaluate their existing policies to create healthy, environmentally resilient, and economically robust rural places.

Resources

Headwaters Economics

Rural Capacity Map

A new Rural Capacity Index was created to measure the capacity of local governments — staffing, resources, expertise — for implementing additional investment projects.

Research and Data

2023 Wisconsin Office of Outdoor Recreation

Small Changes, Big Impact for a More Accessible Outdoors

Experts share the criteria and considerations to incorporate into planning, design and construction to create more welcoming experiences for people with a variety of disabilities, as well as what information can be provided in marketing materials to help more outdoorists and their families prepare for an outing.

Resources
Explore All

Explore the Trends Shaping Outdoor Recreation

Outdoor Industry Association: 2025 Outdoor Participation Trends Report

Bureau of Economic Analysis: 2024 Economic Statistics for Wisconsin

Adventure Travel Trade Association: Travel Market Sizing and the New Adventure Traveler

KOA: 2025 Camping & Outdoor Hospitality Report

American Sportfishing Association: Economic Contributions of Recreational Fishing

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