Recipients of the 2026 Wisconsin Governor's Outdoor Industry Awards

As Great Outdoors Month came to a close, we gathered to celebrate the people, places, businesses and organizations helping Wisconsin’s outdoor industry thrive. Seven individuals and organizations were honored with the 2026 Wisconsin Governor’s Outdoor Industry Awards for their outstanding contributions to outdoor recreation across the state.

The Wisconsin Governor’s Outdoor Industry Awards recognize achievements that strengthen communities, drive economic impact and elevate Wisconsin’s reputation as a premier outdoor recreation destination. This year, 66 nominations were recognized across seven award categories, highlighting the innovation, collaboration and leadership shaping our $12 billion outdoor recreation industry.

Recipients were announced, and nominees were recognized during a special celebration on June 24. Here’s a look at the 2026 Wisconsin Governor’s Outdoor Industry Award recipients.

Destination of the Year:
Mt. Telemark Village

Home to the American Birkebeiner and a growing offering of year-round outdoor experiences, Mt. Telemark Village has transformed into a destination that serves visitors in every season. Through investments in world-class trail systems, snowmaking infrastructure and welcoming community spaces, it offers exceptional opportunities for recreation while attracting visitors from across the region. The result is a destination that not only elevates the outdoor experience but also strengthens tourism, supports local businesses and contributes to the long-term vitality of the Hayward and Cable communities.

Outdoor Business of the Year: 
Hayward Power Sports

A trusted destination for riders, boaters and outdoor enthusiasts, Hayward Power Sports combines exceptional customer service with a deep commitment to its local outdoor recreation community. The family-owned business is known for treating customers like neighbors, providing expert guidance, supporting local recreation initiatives and helping people confidently enjoy the outdoors year-round.

Trailblazer Award:
Tim White, Visit Wausau

By bringing together outdoor recreation, tourism and economic development around a shared vision, Tim White has helped transform the greater Wausau area into a connected outdoor recreation destination. Through his collaborative leadership and commitment to helping communities recognize the value of their outdoor assets, Tim has elevated outdoor recreation as a driver of economic growth. His leadership on efforts such as the Great Pinery Heritage Waterway reflects this approach in action, aligning partners and communities to elevate a regional outdoor asset.

Big Tent Award: 
BIPOC Birding Club of Wisconsin

Founded in 2021, the BIPOC Birding Club of Wisconsin has created welcoming opportunities for people of all backgrounds to connect with nature through birding, education and community events. By hosting events in both urban and rural settings, the club has expanded access to outdoor recreation and reached new audiences across Wisconsin. Their outreach has amplified the importance of representation in outdoor spaces and helped more people see themselves reflected in nature, fostering a stronger sense of belonging in Wisconsin’s outdoors.

First Ascent for Innovation Award:
City of West Bend’s Westbury Bank Aquapark in Regner Park

By investing in a community-driven recreation concept powered by inflatables, volunteer support and innovative programming, Westbury Bank Aquapark in Regner Park has transformed into a standout seasonal destination that goes beyond a traditional beach experience. It draws visitors from across the region, expands summer recreation opportunities and demonstrates how locally led investments can reinvigorate public spaces. The project is a powerful example of how creative thinking and community support can create unique outdoor experiences while strengthening tourism and quality of life.

Rising Star Award: 
Dennis Duke, Boulder Junction Parks & Recreation

Since joining the Boulder Junction Parks Board in 2021, Dennis Duke has helped lead transformative outdoor recreation projects, including an inclusive playground, Wisconsin’s first outdoor skating ribbon, an expanded basketball court and a new 18-hole disc golf course. Through countless volunteer hours and tireless community leadership, he has helped shape the future of outdoor recreation in his community. His work demonstrates the extraordinary impact that dedicated volunteer leadership can have on a community’s outdoor assets and quality of life.

Tandem Award for Collaboration:
The North Country National Scenic Trail Partnership in Iron County

By bringing together the North Country Trail Association, Wisconsin Rovers, WisCorps and Iron County Forestry, this partnership demonstrated the power of collaboration in action. Volunteers and conservation corps crews contributed thousands of hours to relocate five miles of the North Country National Scenic Trail, opening new opportunities for hiking, camping and fishing. Along the way, the project created meaningful connections between generations of outdoor enthusiasts, helping pass trail-building knowledge and stewardship values from seasoned volunteers to the next generation.

Wisconsin’s $12 billion outdoor recreation industry continues to reach new heights because of the people who dedicate their time, talent and passion to strengthening it. This year’s nominees and award recipients represent the innovators, collaborators, community builders and leaders who are helping shape the future of Wisconsin’s outdoors. Their efforts are creating opportunities for people to connect with nature, strengthening local economies and ensuring outdoor recreation remains an essential part of life in Wisconsin for generations to come.

Congratulations to all of the 2026 Wisconsin Governor’s Outdoor Industry Award nominees and recipients!