Beyond the Hunt: Hunting’s Impact Across Wisconsin

Hunting is woven into Wisconsin's outdoor tradition. For generations, people have headed into forests, fields and wetlands to pursue game, spend time with family and friends and experience the land in a way that connects recreation with stewardship.

Deer hunting may be Wisconsin's most recognizable hunting tradition, but it represents just one part of a much broader outdoor pursuit. Hunters take to the woods for ruffed grouse, wetlands for waterfowl and fields and forests for wild turkey, rabbit and squirrel. Each pursuit offers a different way to experience Wisconsin's landscapes and wildlife.

Together, these activities make hunting an important part of Wisconsin's outdoor recreation industry. From conservation to manufacturing, hunting's impact reaches far beyond the hunt.

A Tradition That Supports Conservation

Revenue from hunting licenses helps support wildlife management and habitat conservation, while hunters also contribute their time and effort to projects that protect the places and wildlife that make hunting possible.

A broad network of hunting and conservation organizations plays an important role, too. Groups including the National Wild Turkey Federation, Ducks Unlimited, Wisconsin Waterfowl Association and Pheasants Forever work with volunteers, landowners and partners on habitat restoration, wildlife management and education across the state.

The benefits extend beyond hunting. Healthy forests, wetlands, grasslands and other natural areas provide places for people to hike, explore and enjoy Wisconsin's outdoors, while supporting the wildlife and habitats that make hunting possible.

An Industry Beyond the Woods

The economic impact of hunting extends well beyond the hunt.

Wisconsin is home to businesses that design and manufacture the equipment hunters rely on to get outside. Vortex Optics, Mathews Archery, Henry Repeating Arms, DSG Outerwear and Gearhead Archery are just a few examples of companies contributing to the state's hunting industry, producing everything from optics and bows to firearms and specialized outdoor apparel.

These businesses are part of a broader network that includes retailers, guides, outfitters, shooting ranges and other businesses serving hunters throughout the year. Together, they reflect the range of expertise and entrepreneurship that makes Wisconsin's outdoor recreation industry so diverse.

The network extends across the state, and the Wisconsin Office of Outdoor Recreation's Outdoor Business Directory makes it easy to access the network. For communities, businesses and organizations looking to connect with others in the industry, the directory is a resource for discovering potential partners and outdoor recreation businesses across Wisconsin.

Hunting Brings Visitors to Wisconsin's Communities

Hunting also brings economic activity to communities across Wisconsin. Visitors may stay at local lodging properties, purchase food and fuel, visit restaurants and taverns or hire guides and outfitters. Wisconsin residents also spend on equipment, licenses, transportation and other services as they pursue hunting opportunities close to home.

For many rural communities, hunting is one part of a broader outdoor recreation economy that brings people and spending to the area.

In some communities, hunting has become part of the local calendar. Tomahawk's annual Venison Feed has brought hunters and families into the community for 60 years, drawing people from across the state.

Passing It On

Perhaps the most enduring part of Wisconsin’s hunting culture is how it connects generations. For many hunters, learning to hunt starts with someone close to them, whether that's a parent, grandparent, relative or friend who teaches them how to read the landscape, respect wildlife and safely navigate the outdoors. Wisconsin's Department of Natural Resources supports that tradition through hunter education and mentored hunting opportunities that help new hunters learn safe, responsible practices.

That generational connection shows up nationally, too. According to the Outdoor Industry Association and Outdoor Foundation's 2023 Special Report on Hunting, 79% of hunters were introduced to hunting by a family member, and 61% went on their first hunt before age 25. For many, those early experiences become traditions they carry forward and share with the next generation.

Hunting remains an important part of Wisconsin's outdoor recreation industry, connecting new generations with the state's natural resources and the communities and businesses that support the experience. As more people discover hunting, they add their own stories to a Wisconsin tradition.